Field Marketing Manager, AMER
New
T
TestlioB2B SaaS marketing
This is a 100% remote role open to those based in the United States., Eastern Timezone preferredFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of demonstrated experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services.
- Required Skills
- SalesforceHubSpotGenerative AI
Requirements
- Bring 5+ years of experience in B2B field marketing, event management, and ABM within SaaS, technology, or enterprise tech-enabled services.
- Manage end-to-end logistics, vendor contracts, budgets, and pre- and post-event marketing for major conferences and executive roundtables.
- Use HubSpot and Salesforce to manage campaigns, lead routing, and pipeline reporting.
- Measure program performance, multi-touch attribution, ROI, and downstream pipeline conversion.
- Be familiar with enterprise ABM and intelligence platforms such as 6sense or Demandbase, or similar intent data tools.
- Be familiar with modern event platforms.
- Experience using generative AI tools to accelerate research, personalization, and campaign workflows is preferred.
- Manage complex cross-functional timelines and coordinate with Sales, Marketing, and RevOps.
- Communicate value propositions across written, verbal, and visual formats for executive audiences.
Responsibilities
- Lead strategy, budget, vendor management, logistics, and creative execution for major industry conferences and regional prospect gatherings.
- Design and deploy personalized multi-channel ABM campaigns for high-priority enterprise accounts with Sales and Product Marketing.
- Partner with Sales on pre-event outreach, onsite lead-capture workflows, and post-event follow-up.
- Develop campaign assets, landing pages, digital registration flows, and sales enablement collateral using marketing automation tools.
- Track and report pipeline contribution, account engagement, qualified meeting conversion, and event ROI using HubSpot, Salesforce, and analytics platforms.
- Partner with RevOps to optimize lead routing, campaign attribution, and repeatable go-to-market processes.
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