Principal Product Marketing Manager
New
K
KnowBe4Cybersecurity, B2B SaaS
Remote positions open to the US only.Full-TimePrincipal
Salary165,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years of experience in product marketing
- Required Skills
- CybersecuritySalesforceMarket Research
Requirements
- Have a BA/BS degree or equivalent working experience.
- Have 8+ years of product marketing experience.
- Bring a track record of leading go-to-market strategy for major product launches or portfolios.
- Have experience in product positioning, messaging, and market research and analysis at a strategic or portfolio level.
- Have extensive experience in cybersecurity and B2B SaaS.
- Be able to independently set and drive go-to-market strategy and influence senior stakeholders and executives.
- Have experience advising Product Management on roadmap and pricing and packaging strategy.
- Have experience building relationships with industry analysts and representing a company in analyst or executive briefings.
- Have a track record of mentoring or informally leading product marketers.
- Understand the KnowBe4 platform and the human risk management and security awareness market.
- Be comfortable delivering executive-level presentations and demonstrations.
- Bring familiarity with enterprise sales processes and the tools and assets used by high-volume, complex sales organizations.
Responsibilities
- Drive positioning and messaging strategy across a major product line or platform pillar.
- Set go-to-market strategy and narrative for major launches, market entries, and platform initiatives.
- Advise Product Management on roadmap and pricing and packaging decisions using market, competitive, and customer insights.
- Translate competitive and market intelligence into positioning, sales plays, and executive briefings.
- Represent Product Marketing in analyst forums and support research and reports.
- Drive thought leadership initiatives, including speaking engagements, bylines, and executive content.
- Mentor and coach Senior and Product Marketing Managers and scale team best practices.
- Partner across teams on integrated campaigns, sales plays, and ABM motions.
- Conduct market research, competitive analysis, and buyer and persona development.
- Evolve sales enablement strategy and use AI tools for research, content creation, and data analysis.
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