Principal Product Marketing Manager

New

JobgetherCybersecurity

Based in the United StatesFull-TimePrincipal

SalaryCompetitive annual base salary ranging from $190,000 to $210,000 USD

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Job Details

Experience: At least 7 years of product marketing experience within the cybersecurity industry
Required Skills: CybersecurityRESTful APIsGenerative AI

At least 7 years of product marketing experience within the cybersecurity industry.
Strong knowledge of cybersecurity technologies, threat actor tactics, techniques, and tools.
Experience marketing multi-product cybersecurity platforms or AI-driven security solutions, including security posture management, APIs, cross-product workflows, dashboards, reporting, and analytics.
Direct experience positioning and launching AI-powered or agentic security capabilities, automated workflows, or intelligent security solutions.
Experience working with Product, Data Science, or AI teams to translate technical capabilities into customer benefits and commercial messaging.
Ability to develop differentiated positioning, messaging frameworks, marketing assets, and campaigns.
Experience leading technical integration and technology partner marketing initiatives involving APIs, data sharing, connected workflows, and ecosystem partnerships.
Experience using Generative AI tools and AI-assisted workflows for research, content creation, market analysis, experimentation, and messaging optimization.
Experience collaborating with Brand, Design, Web, and Content teams to create product one-pagers, website content, whitepapers, presentations, and demo videos.
Experience developing go-to-market strategies and commercial offerings for MSPs or enterprise customers; reseller and VAR experience is an advantage.

Develop and refine go-to-market strategy for the Agentic Security Platform and security posture management offerings.
Define platform positioning, messaging, and value propositions for customers and partners.
Create differentiated marketing narratives and content that communicate platform capabilities and competitive advantages.
Lead launch planning for platform features, agentic security workflows, APIs, integrations, and cross-product releases.
Equip Sales and Partner teams with knowledge, resources, training, and tools to communicate platform value.
Partner with Demand Generation, Brand, Growth Marketing, Content, and Design teams on campaigns and programs.
Lead technical partner marketing initiatives for internally developed and third-party integrations.
Translate AI capabilities, automated security workflows, and posture insights into messaging for MSPs, resellers, and enterprise security buyers.
Collaborate with Product Management, Marketing, Sales, and Security teams to align communications and execution.

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