Senior Partner Marketing Manager, Channel & Audit
New
D
DrataB2B SaaS, cybersecurity
Remote - USFull-TimeManager
SalaryThe expected base salary range for this role is between $120,000 - $184,000
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- Project Management
Requirements
- Bring 5+ years of B2B marketing experience with significant Channel or partner marketing ownership.
- Have experience with VARs, resellers, MSPs, or systems integrators.
- Demonstrate a track record of developing and executing partner go-to-market strategies and full-funnel programs that generate measurable qualified pipeline.
- Use pipeline, opportunity progression, MDF, and campaign performance to guide investment decisions.
- Build trusted partner relationships, align stakeholders around a joint plan, and lead work across teams without direct authority.
- Use an AI-forward approach and practical tools such as Glean and Claude to improve efficiency, streamline workflows, and scale quality work.
- Bring project management and communication skills to create repeatable processes and deliver complex programs from strategy through measurement.
- Preferred: Have pre-existing marketing relationships with strategic Channel partners, including major VARs.
- Preferred: Have experience in B2B SaaS, cybersecurity, compliance, or a related technology environment.
- Preferred: Have experience with partner programs involving tiering, MDF, co-marketing, or channel sales motions.
- Preferred: Have experience working across regions or adapting programs for different partner and market needs.
Responsibilities
- Develop joint go-to-market strategies with priority partners and BD, adapting marketing plans as partner needs and performance evolve.
- Build relationships with Channel partner marketing and sales leaders, including strategic VARs and large solution providers, and deepen priority Audit partner relationships.
- Design and execute partner campaigns, events, webinars, demand generation, content, sponsorships, and MDF-backed programs.
- Manage MDF and co-marketing investments by assessing requests, prioritizing spend, coordinating campaigns, tracking commitments, and measuring pipeline contribution and return.
- Use campaign, partner, funnel, and investment performance to optimize programs and adjust focus or spend.
- Build scalable Channel marketing processes and resources, including event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs.
- Coordinate with BD, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations.
- Prioritize a broad portfolio autonomously, make trade-offs, and keep high-impact partner work moving.
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