Organic Growth Manager (Social Media)
Job Details
- Languages
- English proficiency at B2 level or above.
Requirements
- Demonstrated experience driving significant organic growth, supported by measurable results and an understanding of the strategies behind that success.
- Experience managing and scaling networks of social media accounts while maintaining operational efficiency.
- An acquisition mindset focused on conversion funnels, business metrics, and user acquisition rather than reach and follower counts alone.
- Ability to develop hypotheses, iterate quickly, and scale successful initiatives.
- Strong analytical skills and confidence using performance data to measure experiments and evaluate business impact.
- Experience using AI tools and automation to improve content production, experimentation, and growth operations.
- Ownership and leadership skills, including the ability to work independently, align stakeholders, and remain hands-on.
- English proficiency at B2 level or above.
- Nice to have: experience with subscription-based consumer applications.
- Nice to have: familiarity with English-speaking markets and their social media audiences.
- Nice to have: experience localizing and scaling content across languages and markets.
- Nice to have: background in performance creative development and optimization.
Responsibilities
- Grow the brand's social media accounts by attracting relevant audiences and building awareness, engagement, and trust in its products.
- Identify, test, and scale content formats that accelerate organic growth and drive users toward the product.
- Build and manage a network of social media accounts as a scalable acquisition channel.
- Develop growth strategies and test hypotheses related to content, distribution, audience engagement, and conversion.
- Optimize acquisition funnels to improve conversion rates, acquisition efficiency, and unit economics.
- Establish an experimentation process that takes initiatives from hypotheses through testing, validation, and scaling.
- Use AI tools and automation to streamline repetitive tasks, improve content production, and scale channel operations.
- Develop analytics and performance tracking systems for organic social channels and use data to identify growth opportunities.
- Lead the channel working group, coordinate content production, provide briefs, and communicate priorities and changes in direction.
- Collaborate with stakeholders to align organic growth initiatives with broader business objectives.