Senior Social Media Strategist

New

Maker LabB2B technology marketing

Bengaluru, Karnataka, India. Gurugram, Haryana, India. Hyderabad, Telangana, IndiaFull-TimeSenior

Salary not disclosed

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Job Details

Languages: Exceptional verbal and written English communication and presentation skills.
Experience: 7+ years of experience in marketing, advertising, or social media strategy
Required Skills: Project Management

Hold a BA/BS degree or have equivalent experience.
Bring 7+ years of experience in marketing, advertising, or social media strategy.
Have experience with agency and in-house work for global technology brands.
Demonstrate a track record managing social projects from concept through regional execution.
Have end-to-end campaign management experience, including planning, execution, budget management, optimisation, and performance measurement.
Have experience in paid media planning and buying, including media strategy, channel mix, audience targeting, budget allocation, and optimisation across social platforms.
Bring technical knowledge of social platforms, paid media strategy, content development, and community management.
Have project management experience coordinating assets and communications across geographically dispersed, multidisciplinary stakeholders.
Be proficient with social media publishing and analytics tools such as Sprinklr, Hootsuite, or Sprout Social.
Have exceptional verbal and written English communication and presentation skills.

Develop and manage social marketing activities across Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
Lead campaigns from strategic planning and briefing through execution, optimisation, and performance reporting.
Execute social strategies that drive product KPIs such as downloads, sign-ups, and lead generation.
Oversee the regional social editorial calendar and production of copy and creative assets across owned channels.
Lead agency partners and coordinate organic content and paid media efforts.
Develop paid media plans covering channel selection, audience targeting, budget allocation, and campaign flighting.
Manage media buying with agency partners, including campaign setup, optimisation, budget use, and KPI delivery.
Localise regional best practices into culturally relevant creative for Southeast Asian audiences.
Use social listening and analytics to identify trends, surface opportunities, and develop community engagement ideas.
Build relationships with B2B influencers and creators and collaborate with Marketing, PR, and Analytics teams.

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