Influencer and Social Media Lead
New
J
JobgetherPet wellness
Based remotely in IndiaFull-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Excellent written and verbal communication skills in German, along with good English proficiency.
- Experience
- Several years of experience
- Required Skills
- SEO
Requirements
- Have several years of experience developing and managing short-form, long-form, and evergreen content across Instagram, TikTok, and YouTube.
- Have experience managing external content producers, freelancers, creative partners, or agencies.
- Have team leadership experience through direct management or functional leadership of content creators and social media professionals.
- Bring strong SEO expertise, including content strategy and technical SEO beyond basic keyword research.
- Understand Generative Engine Optimization (GEO), AI Search, and factors influencing brand visibility in AI-generated answers.
- Demonstrate strong editorial judgment and attention to detail, particularly for educational or health-related content.
- Prioritize credible sources, expert input, accuracy, and transparency in content.
- Have excellent written and verbal communication skills in German and good English proficiency.
- Have strong organizational and project management skills for coordinating multiple channels, campaigns, and stakeholders.
- Bring a creative mindset, strategic thinking, ownership, and a results-oriented approach.
- Have genuine enthusiasm for dogs and cats and an interest in pet health and well-being.
Responsibilities
- Develop and optimize organic social media channels across Instagram, TikTok, and YouTube.
- Create and manage an integrated editorial calendar across organic channels.
- Lead and develop the Creator and Influencer team, setting objectives and managing capacity.
- Oversee influencer campaigns from creator selection and briefing through relationship management and performance evaluation.
- Develop and coordinate YouTube videos, blog articles, educational guides, and other evergreen resources.
- Build relationships with specialist publications, review websites, educational creators, veterinarians, and other industry voices.
- Drive visibility across search engines and AI-generated search results using SEO and GEO insights.
- Coordinate agencies, freelancers, creators, and production partners, including briefs, deliverables, timelines, and budgets.
- Monitor content performance and refine formats and distribution strategies.
View Full Description & ApplyYou'll be redirected to the employer's site
