- Manage brand presence across LinkedIn, X, and YouTube including editorial calendar creation and social copy.
- Build personal brands for leadership and delivery experts through ghostwriting and advocacy strategies.
- Identify, vet, and manage partnerships with B2B tech creators, podcast hosts, and newsletter writers.
- Conduct PR and media relations activities including pitching stories, writing press releases, and landing guest placements.
- Monitor public sentiment, manage social listening, and execute a disciplined client review program on platforms like Google, Clutch, and G2.
- Execute award and analyst submission entries using evidence-based writing.
- Collaborate on co-marketing initiatives with AWS and Anthropic.
- Manage and defend an annual marketing budget across sponsorships, content, and awards.
- Maintain program management tools like Jira to ensure project hygiene and deadline adherence.
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