Senior Brand Marketing Manager

New
B
BluelandConsumer cleaning products
This role is open to remote candidatesFull-TimeManager
Salary120,000 - 145,000 USD per year
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Job Details

Experience
4–6+ years of experience
Required Skills
Project ManagementArtificial IntelligenceStrategic thinking

Requirements

  • Have 4–6+ years of experience in a role requiring strategic thinking, ownership, and cross-functional execution.
  • Relevant backgrounds may include brand or consumer marketing, strategy, management consulting, partnerships, or adjacent fields.
  • Demonstrate the ability to independently own complex projects from an ambiguous starting point through high-quality execution.
  • Bring strong strategic and structured thinking, including the ability to identify priorities and turn ideas into recommendations and action plans.
  • Have strong brand and consumer intuition and an interest in brands, culture, and creators.
  • Bring project management skills to drive multiple workstreams, stakeholders, and deadlines.
  • Communicate clearly in writing and verbally, including developing briefs, synthesizing information, and articulating a point of view.
  • Show initiative and resourcefulness in identifying and moving work forward.
  • Be curious about using AI, automation, and emerging tools to improve how work gets done.
  • Have genuine enthusiasm for Blueland’s mission and building a consumer brand.

Responsibilities

  • Identify campaign narratives, content opportunities, and cross-channel storytelling moments for product launches, partnerships, seasonal campaigns, and the sustainability mission.
  • Partner with Creative to build visual storytelling across campaigns and initiatives.
  • Coordinate with social and CRM teams to align campaign messaging from launch through always-on content.
  • Serve as the day-to-day contact for agency and PR partners, tracking scope, timelines, and deliverables.
  • Own key brand initiatives from strategy through execution, including creator campaigns, tentpole moments, and collaborations.
  • Evaluate creators, partners, agencies, and opportunities and recommend where Blueland should invest.
  • Partner with Growth to analyze creator performance and apply format, messaging, and audience insights to future campaigns.
  • Drive cross-functional projects by clarifying priorities, owners, timelines, and decisions.
  • Build processes, tools, and templates that improve Brand team effectiveness and help successful programs scale.
  • Use automation and emerging tools to streamline execution, synthesize information, and improve work quality.
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120,000 - 145,000 USD per year
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