Senior Brand Marketing Manager
New
B
BluelandConsumer cleaning products
This role is open to remote candidatesFull-TimeManager
Salary120,000 - 145,000 USD per year
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Job Details
- Experience
- 4–6+ years of experience
- Required Skills
- Project ManagementArtificial IntelligenceStrategic thinking
Requirements
- Have 4–6+ years of experience in a role requiring strategic thinking, ownership, and cross-functional execution.
- Relevant backgrounds may include brand or consumer marketing, strategy, management consulting, partnerships, or adjacent fields.
- Demonstrate the ability to independently own complex projects from an ambiguous starting point through high-quality execution.
- Bring strong strategic and structured thinking, including the ability to identify priorities and turn ideas into recommendations and action plans.
- Have strong brand and consumer intuition and an interest in brands, culture, and creators.
- Bring project management skills to drive multiple workstreams, stakeholders, and deadlines.
- Communicate clearly in writing and verbally, including developing briefs, synthesizing information, and articulating a point of view.
- Show initiative and resourcefulness in identifying and moving work forward.
- Be curious about using AI, automation, and emerging tools to improve how work gets done.
- Have genuine enthusiasm for Blueland’s mission and building a consumer brand.
Responsibilities
- Identify campaign narratives, content opportunities, and cross-channel storytelling moments for product launches, partnerships, seasonal campaigns, and the sustainability mission.
- Partner with Creative to build visual storytelling across campaigns and initiatives.
- Coordinate with social and CRM teams to align campaign messaging from launch through always-on content.
- Serve as the day-to-day contact for agency and PR partners, tracking scope, timelines, and deliverables.
- Own key brand initiatives from strategy through execution, including creator campaigns, tentpole moments, and collaborations.
- Evaluate creators, partners, agencies, and opportunities and recommend where Blueland should invest.
- Partner with Growth to analyze creator performance and apply format, messaging, and audience insights to future campaigns.
- Drive cross-functional projects by clarifying priorities, owners, timelines, and decisions.
- Build processes, tools, and templates that improve Brand team effectiveness and help successful programs scale.
- Use automation and emerging tools to streamline execution, synthesize information, and improve work quality.
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