Senior Product Marketing Manager
New
R
RewstB2B SaaS, automation
Location: Remote (US)Full-TimeManager
Salary$140K - $160K; $140K – $160K • Offers Equity
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Job Details
- Experience
- 6+ years of product marketing experience
- Required Skills
- Artificial Intelligence
Requirements
- Have 6+ years of product marketing experience at a B2B SaaS company.
- Have led product launches and owned positioning for a technical product.
- Have a track record of positioning automation or AI products credibly and translating technical capabilities into business value.
- Have experience writing for and speaking to business decision-makers and technical practitioners.
- Bring hands-on competitive intelligence and win/loss experience, and turn findings into sales-used assets.
- Be comfortable using CRM, pipeline, and product usage data to find insights and measure impact.
- Use AI tools daily in practical work and exercise judgment about AI-generated output.
- Bring strong project management and attention to detail, with the ability to manage multiple launches and priorities.
- MSP, IT channel, or distributor ecosystem experience is a bonus.
- Experience with automation, integration, or developer and IT platforms is a bonus.
Responsibilities
- Own and evolve Rewst’s messaging framework across the customer journey.
- Translate platform value for MSP owners and technical builders, and position AI capabilities around outcomes, governance, and control.
- Run tiered product launches with Product Management, defining audiences, messaging, proof, enablement, and success metrics.
- Lead internal launch enablement and own product communications, including in-app messages, guides, banners, and customer alerts.
- Build and maintain battle cards, objection handling, and competitive talk tracks; conduct win/loss analysis and apply findings to messaging and the roadmap.
- Create pitch decks, discovery guides, and one-pagers for the revenue team, and track asset usage and deal contribution.
- Run the Voice of Customer program, synthesize customer interviews, and steward product usage analytics.
- Collaborate on campaign strategy and content, including website pages, press releases, blogs, interactive demos, and customer proof.
- Use AI tools, including Rewst, for research, synthesis, drafting, and asset production.
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