- Identify campaign narratives, content opportunities, and cross-channel storytelling moments for product launches, partnerships, seasonal campaigns, and the sustainability mission.
- Partner with Creative to build visual storytelling across campaigns and initiatives.
- Coordinate with social and CRM teams to align campaign messaging from launch through always-on content.
- Serve as the day-to-day contact for agency and PR partners, tracking scope, timelines, and deliverables.
- Own key brand initiatives from strategy through execution, including creator campaigns, tentpole moments, and collaborations.
- Evaluate creators, partners, agencies, and opportunities and recommend where Blueland should invest.
- Partner with Growth to analyze creator performance and apply format, messaging, and audience insights to future campaigns.
- Drive cross-functional projects by clarifying priorities, owners, timelines, and decisions.
- Build processes, tools, and templates that improve Brand team effectiveness and help successful programs scale.
- Use automation and emerging tools to streamline execution, synthesize information, and improve work quality.
Project ManagementArtificial IntelligenceStrategic thinking