User Acquisition Manager
New
J
JobgetherDigital cognitive development
Based in IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English proficiency at B1 level or above
- Experience
- At least 1 year of hands-on experience managing Meta Ads campaigns
- Required Skills
- A/B testing
Requirements
- Have at least 1 year of hands-on experience managing Meta Ads campaigns.
- Have experience managing and scaling performance marketing campaigns with measurable results and business impact.
- Understand performance marketing metrics, including CPA, ROAS, CTR, CVR, retention, and LTV.
- Have practical experience planning and executing structured A/B tests, analyzing results, and making data-based optimization decisions.
- Understand paid acquisition strategies, campaign management, audience targeting, and creative performance optimization.
- Be able to work independently, take ownership of campaign results, prioritize responsibilities, and manage multiple initiatives.
- Have problem-solving skills and a proactive approach to identifying and implementing growth opportunities.
- Be self-motivated and willing to experiment, learn, and adapt.
- Have English proficiency at B1 level or above and be able to communicate with international colleagues.
Responsibilities
- Plan, launch, manage, and scale Meta advertising campaigns focused on sustainable user acquisition, profitability, and long-term growth.
- Manage campaign structures, advertising budgets, bidding strategies, and audience segmentation.
- Analyze advertising results, identify performance trends, and find growth opportunities through data-driven decision-making.
- Collaborate with the Creative Marketing Manager to develop, test, and optimize advertising creatives.
- Design and execute A/B tests across creatives, audiences, placements, and campaign strategies.
- Monitor and optimize CPA, ROAS, CTR, CVR, retention rates, and LTV.
- Work with analytics and product teams to improve attribution models, tracking accuracy, and acquisition efficiency.
- Optimize underperforming campaigns to improve conversion rates, acquisition costs, and return on advertising spend.
- Explore and test additional paid acquisition channels, including Snapchat, TikTok, and AppLovin.
- Share performance insights and recommendations with stakeholders.
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