Client Generation Manager
New
B
Berry Virtual | MedVirtual | AI VirtualLegal industry
Workable locations: Philippines. India. Honduras. Colombia. MexicoFull-TimeManager
SalaryCompetitive USD hourly pay: $13–$15/hour, based on experience.
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Job Details
- Experience
- 2–4 years of experience in performance marketing, including paid and organic acquisition.
- Required Skills
- SEOA/B testingSEMrushAhrefs
Requirements
- Have 2–4 years of experience in performance marketing, including paid and organic acquisition.
- Have hands-on experience building and managing Meta Ads and Google Ads campaigns.
- Have experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
- Understand conversion rate optimization, landing page performance, and funnel psychology.
- Have experience collaborating with web developers and designers on website improvements.
- Have strong analytical skills and experience tracking marketing performance metrics.
- Be able to create reports, evaluate campaign results, and make data-driven optimization decisions.
- Have strong communication and organizational skills.
- Be able to work independently in a remote, KPI-driven environment.
- Have a stable, high-speed internet connection, preferably 25 MBPS or higher, with backup for power or service interruptions.
- Have a PC or laptop meeting the specified hardware and operating system requirements, and a noise-cancelling headset or earphones and webcam.
- Have a designated, quiet, well-organized workspace.
Responsibilities
- Build, launch, manage, and optimize campaigns across Meta, Google, LinkedIn, and YouTube.
- Manage audience targeting, creative testing, campaign budgets, and daily performance monitoring.
- Conduct keyword research targeting high-intent decision-makers in the legal industry and optimize landing pages, blog content, and service pages for organic search.
- Implement on-page SEO improvements and coordinate technical SEO improvements with developers.
- Collaborate with designers and developers to improve landing pages and website conversion performance.
- Conduct A/B testing on landing pages, messaging, and calls to action.
- Track and analyze campaign costs, organic traffic, landing page conversion rates, and funnel performance.
- Prepare weekly performance reports focused on business outcomes and revenue impact.
- Collaborate with SDR and sales teams to evaluate lead quality, demo attendance, and close rates.
- Coordinate external marketing vendors and hold them accountable for performance.
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