Senior Google Ads Manager (Ecommerce)
New
W
Whiskey LibraryEcommerce whiskey
Source API remote eligibility restrictions: Brazil, Canada, Chile, Colombia, Dominican Republic, India, Mexico, Poland, Romania, Ukraine, United States, You should be able to work primarily during US Eastern business hours initially.Full-TimeSenior
SalaryUSD 28 - 40 / year
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Job Details
- Languages
- Strong written English
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Demonstrate strong marketing judgment and writing ability, connecting customer insight to persuasive, brand-aligned copy.
- Show curiosity through examples of investigated questions, challenged assumptions, and ideas changed based on evidence.
- Use a repeatable testing method and explain the hypothesis, test, results, and subsequent actions.
- Have proven ecommerce Google Ads execution experience.
- Have practical knowledge of Merchant Center and product feeds.
- Have practical knowledge of conversion tracking, Google Analytics, and attribution.
- Demonstrate commercial judgment about profitable customer growth, with examples of results personally helped produce.
- Have strong written English, independent follow-through, and a collaborative approach to sharing ideas, giving briefs, and responding to feedback.
- Experience with subscription businesses, alcohol ecommerce, or scaling accounts into six figures of monthly spend is helpful.
- Be able to work primarily during US Eastern business hours initially.
Responsibilities
- Study customer reviews, search queries, objections, and competing offers to develop purchase-driving ideas.
- Develop brand-aligned messaging, write and refine ad copy, and propose creative and landing-page concepts.
- Own a prioritised testing plan, define hypotheses and success measures, run A/B tests, assess results, and plan follow-up experiments.
- Execute Google Ads strategy across Search, Shopping, Performance Max, and other suitable formats, including campaign structure, bidding, and budget management.
- Keep conversion tracking, Merchant Center, and product feeds working reliably, coordinating fixes with the team.
- Assess acquisition cost, order value, gross profit, and customer lifetime value, separating branded and non-branded activity, subscriptions, and retail.
- Share findings with the wider marketing team and turn their insights into new tests.
- Make routine account decisions independently and agree on budget increases, offer changes, and major strategy shifts with the CMO.
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