Senior Staff Product Manager, eCommerce

New

LiftoffE-commerce advertising

Eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WAFull-TimeStaff

Salary198,000 - 280,000 USD per year

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Job Details

Have 8+ years of product management experience, including meaningful time in performance advertising such as DSP, retargeting, measurement/MMP, or ad network e-commerce products.
Bring hands-on web and mobile identity and attribution expertise, including probabilistic matching using IP and device signals, pixels, and server-to-server postbacks.
Understand practical constraints from browser privacy changes, including ITP, fingerprinting protection, and ATT.
Have taken a product from beta to GA and recommended killing or materially pivoting a product based on data.
Be comfortable in a 0-to-1 incubation environment with small funded pilots, hands-on customer management, and explicit go/no-go criteria.
Demonstrate ML experimentation experience, including reading confidence intervals, challenging experiment design, and making ship/no-ship calls under uncertainty.
Lead cross-functionally across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority.
Preferred: Experience with Shopify/e-commerce integrations, such as app approval, Customer Privacy API, webhooks, catalog/product feeds, or merchant-facing tooling.
Preferred: Familiarity with CAPI-style server-side integrations, incrementality testing, MTA, or MMM.
Preferred: Ability to build and defend a unit economics case to a senior audience.

Set product strategy, quarterly goals, success metrics, and present milestone progress to executive leadership and finance.
Own unit economics and decide whether data supports scaling, pivoting, or stopping.
Define scope and prioritize the roadmap against team capacity.
Partner with GTM, sales, and account teams on ideal customer profiles, go-to-market strategy, customer onboarding, and roadmap decisions.
Represent Liftoff in customer conversations and strategic industry partnerships.
Own the experiment roadmap with engineering leads, interpret A/B results, and make Go/No-Go decisions.
Analyze full-funnel performance from ad impression through site session, add-to-cart, and purchase; set traffic quality and creative UX standards.
Work with Legal on product policy for consent, regional privacy requirements, customer data protection, and compliance.
Lead e-commerce platform integrations, including pixels, server-side event delivery, order attribution, catalog ingestion, and merchant installation flows.
Develop measurement and attribution partnerships and defend the attribution methodology and incrementality story with marketers and agencies.

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