User Acquisition Manager
New
B
BoostaDigital education
Remote, Europe; Remote, Global; Remote, UkraineFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English level B1+.
- Experience
- 1+ year of hands-on experience managing Meta Ads for product companies or startups with subscription products.
- Required Skills
- A/B testing
Requirements
- Have 1+ year of hands-on experience managing Meta Ads for product companies or startups with subscription products.
- Show a proven track record of scaling performance marketing campaigns with measurable business results.
- Bring strong analytical skills and confidence working with CPA, ROAS, CTR, CVR, retention, and LTV metrics.
- Have experience running structured A/B tests and making data-based optimization decisions.
- Be able to work independently, prioritize tasks, and take ownership of results.
- Have English proficiency at B1+ level.
- Experience with Snapchat Ads, TikTok Ads, or AppLovin is an advantage.
- Experience with Google Ads or other paid acquisition channels is a plus.
- Familiarity with attribution and analytics tools such as GA4, Amplitude, or Tableau is a plus.
- Experience collaborating with creative teams and providing data-driven creative feedback is a plus.
- Basic ad creative copywriting skills are a plus.
- Experience using AI tools for campaign management, creative ideation, or workflow efficiency is a plus.
Responsibilities
- Plan, launch, and scale Meta advertising campaigns focused on sustainable growth and profitability.
- Manage campaign structure, budgets, bidding strategies, and audience segmentation.
- Analyze campaign performance and identify data-driven growth opportunities.
- Work with the Creative Marketing Manager to generate, test, and iterate ad creatives.
- Run A/B tests across creatives, audiences, placements, and campaign strategies.
- Monitor and optimize CPA, ROAS, CTR, CVR, retention, and LTV.
- Collaborate with analytics and product teams to improve attribution, tracking, and acquisition efficiency.
- Track Meta platform updates and industry trends, and test new acquisition opportunities.
- Test paid acquisition channels including Snapchat, TikTok, AppLovin, and emerging platforms.
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