User Acquisition Manager

New
B
BoostaDigital education
Remote, Europe; Remote, Global; Remote, UkraineFull-TimeManager
Salary not disclosed
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Job Details

Languages
English level B1+.
Experience
1+ year of hands-on experience managing Meta Ads for product companies or startups with subscription products.
Required Skills
A/B testing

Requirements

  • Have 1+ year of hands-on experience managing Meta Ads for product companies or startups with subscription products.
  • Show a proven track record of scaling performance marketing campaigns with measurable business results.
  • Bring strong analytical skills and confidence working with CPA, ROAS, CTR, CVR, retention, and LTV metrics.
  • Have experience running structured A/B tests and making data-based optimization decisions.
  • Be able to work independently, prioritize tasks, and take ownership of results.
  • Have English proficiency at B1+ level.
  • Experience with Snapchat Ads, TikTok Ads, or AppLovin is an advantage.
  • Experience with Google Ads or other paid acquisition channels is a plus.
  • Familiarity with attribution and analytics tools such as GA4, Amplitude, or Tableau is a plus.
  • Experience collaborating with creative teams and providing data-driven creative feedback is a plus.
  • Basic ad creative copywriting skills are a plus.
  • Experience using AI tools for campaign management, creative ideation, or workflow efficiency is a plus.

Responsibilities

  • Plan, launch, and scale Meta advertising campaigns focused on sustainable growth and profitability.
  • Manage campaign structure, budgets, bidding strategies, and audience segmentation.
  • Analyze campaign performance and identify data-driven growth opportunities.
  • Work with the Creative Marketing Manager to generate, test, and iterate ad creatives.
  • Run A/B tests across creatives, audiences, placements, and campaign strategies.
  • Monitor and optimize CPA, ROAS, CTR, CVR, retention, and LTV.
  • Collaborate with analytics and product teams to improve attribution, tracking, and acquisition efficiency.
  • Track Meta platform updates and industry trends, and test new acquisition opportunities.
  • Test paid acquisition channels including Snapchat, TikTok, AppLovin, and emerging platforms.
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