Senior Product Marketing Manager - Lifecycle & Customer Communications
New
C
CaribouFintech lending
Candidates are welcome to work remotely from the states of AZ, CO, DC, IL, MD, TX, and VA. We may consider remote candidates in CA, FL, MA, NY, OR, WA, and WI, subject to additional approval.Full-TimeManager
Salary$135k - $166k
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Job Details
- Experience
- 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
- Required Skills
- A/B testing
Requirements
- Have 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
- Demonstrate a track record managing email, SMS, call scripts, and in-app communications across complex conversion funnels.
- Have hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo.
- Have experience with product analytics tools such as Amplitude or Mixpanel.
- Demonstrate experience using AI workflows for content generation and campaign optimization.
- Have a strong background in holdout testing, incrementality modeling, and A/B testing.
- Be able to turn behavioral telemetry into actionable audience segments.
- Demonstrate success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams.
- Have strong copywriting skills for high-converting, compliant, audience-tailored messaging.
- Fintech, lending, or regulated-industry experience is preferred.
- Experience integrating AI decisioning engines into marketing automation flows is preferred.
- SQL or BI visualization tools such as Tableau or Looker are preferred.
Responsibilities
- Set and maintain the communications strategy and architecture across email, SMS, in-app messaging, and call scripting throughout the customer funnel.
- Build segmentation and targeting frameworks using user behavior, lead source, intent, lifecycle stage, and telemetry signals.
- Represent Lifecycle Marketing in AI customer decisioning planning and use AI for content generation, personalization, and campaign optimization.
- Partner with Product and UX to develop contextual in-app messaging, tooltips, and guided flows.
- Lead cross-functional GTM strategies for feature releases, product tiers, and service enhancements, including audiences, messaging, channels, and success metrics.
- Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks.
- Establish experimentation frameworks, including holdout-based incrementality testing, with Analytics.
- Own lifecycle marketing platforms and vendor relationships, deliverability practices, governance, and scalable operating processes.
- Partner with Legal and Compliance on review governance for customer communications.
- Use customer research and survey insights to identify friction and inform messaging strategy and product roadmaps.
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