Senior Product Marketing Manager - Lifecycle & Customer Communications
New
C
CaribouFintech, auto lending
Candidates are welcome to work remotely from the states of AZ, CO, DC, IL, MD, TX, and VA. We may consider remote candidates in CA, FL, MA, NY, OR, WA, and WI, subject to additional approval.Full-TimeManager
Salary$135k - $166k; Eligible for annual performance-based incentive; Equity options
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Job Details
- Experience
- 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
- Required Skills
- A/B testingHubSpot
Requirements
- Have 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
- Have a track record managing email, SMS, call scripts, and in-app communications across complex conversion funnels.
- Have hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo.
- Have experience with product analytics tools such as Amplitude or Mixpanel.
- Have experience using modern AI workflows for content generation and campaign optimization.
- Bring a strong background in holdout testing, incrementality modeling, and A/B testing.
- Be able to turn behavioral telemetry into actionable audience segments.
- Have demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams.
- Be able to craft high-converting, compliant, audience-tailored messaging.
- Fintech, lending, or highly regulated industry experience is preferred.
- Experience integrating AI decisioning engines into marketing automation flows is preferred.
- SQL or BI visualization tools such as Tableau or Looker are preferred.
Responsibilities
- Set the end-to-end customer communications strategy across email, SMS, in-app messaging, and call scripting.
- Build segmentation and targeting frameworks using user behavior, lead source, intent, lifecycle stage, and telemetry.
- Represent Lifecycle Marketing in AI customer decisioning planning and use AI for content generation, personalization, and campaign optimization.
- Partner with Product and UX to develop contextual in-app messaging, tooltips, and guided flows.
- Lead cross-functional go-to-market strategies for new features, product tiers, and service enhancements.
- Partner with Performance Marketing, Brand, Product, Sales and Operations, and Data Science to optimize journeys and conversion.
- Create enablement materials, including call scripts, pitch collateral, release briefs, and customer playbooks.
- Establish experimentation frameworks, including holdout-based incrementality testing, with Analytics.
- Own lifecycle marketing platforms and vendor relationships, and establish governance, deliverability practices, and scalable processes.
- Partner with Legal and Compliance on communications review governance and collaborate with customer research teams to identify friction points.
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