Senior Customer Marketing Manager
New
B
BitwardenIdentity security
Remote, U.S.; we’re looking for someone located in the U.S.Full-TimeSenior
Salary150,000 - 185,000 USD per year
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Job Details
- Experience
- 7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
- Required Skills
- CybersecurityHubSpot
Requirements
- Bring 7+ years of B2B marketing experience, including at least 5 years in customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies.
- Have a track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion.
- Have experience running customer advocacy and reference programs, with a portfolio of customer stories produced.
- Have experience leading programs across North America, EMEA, and APAC and across SMB-to-enterprise customer segments.
- Have experience running Customer and Product Advisory Boards.
- Have hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting.
- Bring strong analytical skills to translate campaign performance, customer behavior, and lifecycle data into insights and recommendations.
- Bring strong writing and customer-centric storytelling skills for customers ranging from end users to executives.
- Have a record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority.
- Cybersecurity experience is preferred.
Responsibilities
- Define customer marketing goals, strategy, execution plans, and KPIs with leadership and cross-functional stakeholders.
- Lead lifecycle marketing from onboarding through renewal and expansion, including trigger-based HubSpot campaigns.
- Own the customer advocacy program and develop case studies, testimonials, videos, and quotes.
- Build relationships with customer advocates and speakers for sales, events, content, and media engagements.
- Manage customer communications, including product announcements, newsletters, and educational content.
- Create onboarding and adoption materials, including admin guides, rollout kits, and videos.
- Plan and execute customer events, including webinars, meetups, and programming at industry events.
- Grow the Customer Advisory Board by planning sessions, coordinating executives and presenters, and engaging members.
- Align campaign strategy, messaging, targeting, and execution with cross-functional stakeholders.
- Support regional customer marketing through localized advocacy, campaigns, and events.
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