Director of Events & Field Marketing

New

CallMinerSaaS marketing

Based in the U.S.; Location: Remote (New England Area Preferred), Able to work on Eastern TimeFull-TimeDirector

Salary not disclosed

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Job Details

Bring 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment.
Have experience managing an event and field marketing team.
Have global experience, primarily across North America and EMEA, including partnering with regional marketing teams.
Have experience at early-stage and mid-sized, rapidly growing companies, building repeatable, scalable programs.
Have experience integrating events, field marketing, swag, and gifting into ABM campaign sequences.
Have experience managing event and field marketing budgets and negotiating with vendors.
Demonstrate analytical and reporting skills focused on event and field marketing ROI at campaign and aggregate levels.
Have experience with technologies supporting in-person events, virtual events, webinars, and gifting.
Have hands-on experience using AI tools to improve efficiency and scale personalization in event and field programs.
Be based in the U.S. and able to work on Eastern Time.
Be able to travel approximately 25–35%; travel varies with the event calendar.
Have a degree in marketing, communications, or a related field, and/or a degree and relevant experience.
Salesforce, On24, Marketo, and other core go-to-market technology platforms are nice to have.

Develop the annual events and webinar strategy for North America and EMEA against pipeline and pipeline acceleration targets.
Own the global events and field marketing budget, including vendor selection and negotiation.
Lead strategy, development, and execution for annual customer conferences, including LISTEN in North America and EMEA.
Own the trade show and industry conference program from selection through post-event follow-up.
Manage event logistics and operations, including booth design, event content, and promotion.
Partner with sales leadership on semi-annual regional field marketing programs tied to pipeline targets.
Integrate events, field programs, swag, and gifting into ABM campaign sequences.
Work with customer success and channel teams on customer, channel enablement, and co-marketing events.
Analyze event and field marketing performance and ROI, and report results and recommendations to the CMO and revenue leadership.
Manage, mentor, and develop a small events team while remaining hands-on in execution.

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