Director, SMB & Mid-Market Marketing
New
J
JobgetherHealthcare marketing
Fully remote working arrangement within the United States.Full-TimeDirector
SalaryAnnual base salary ranging from $140,000 to $155,000 USD. Potential eligibility for an annual performance bonus based on the applicable compensation structure.
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Job Details
- Experience
- 7–10+ years of experience in B2B marketing; at least 3 years of experience leading inbound marketing or pipeline-generation strategies targeting SMB, Mid-Market, or similarly complex B2B customer segments.
- Required Skills
- SalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7–10+ years of experience in B2B marketing, with substantial ownership of demand generation, growth marketing, or revenue-focused pipeline initiatives.
- At least 3 years leading inbound marketing or pipeline-generation strategies for SMB, Mid-Market, or similarly complex B2B segments.
- Proven ability to generate measurable qualified pipeline and revenue through integrated, multi-channel marketing programs.
- Experience working closely with Sales leadership, Revenue Operations, Demand Generation, and Marketing Operations teams.
- Hands-on knowledge of paid search, paid social, programmatic advertising, content syndication, email campaigns, and landing-page optimization.
- Understanding of CRM and marketing automation platforms, lead management, attribution, data enrichment, funnel analytics, and marketing technology integrations.
- Experience with Salesforce, HubSpot, Marketo, or comparable CRM and marketing automation solutions.
- Strong commercial and analytical skills, including evaluating pipeline contribution, conversion rates, customer acquisition costs, sales velocity, and revenue.
- Experience marketing to complex organizations with multiple decision-makers and buying influences.
- Ability to combine strategic leadership with hands-on campaign execution and optimization.
- Preferred: direct B2B healthcare marketing experience, healthcare market knowledge, and familiarity with healthcare-specific data platforms.
Responsibilities
- Develop and own the inbound marketing strategy and lead-generation roadmap for SMB and Mid-Market sales segments.
- Build and scale multi-channel acquisition programs across paid search, paid social, programmatic advertising, video, content syndication, email, webinars, landing pages, and retargeting.
- Monitor and optimize the marketing funnel from engagement and lead generation through qualified opportunities, pipeline, and closed-won revenue.
- Develop targeted healthcare marketing strategies and campaigns for providers, payers, healthcare technology stakeholders, and other healthcare audiences.
- Partner with SMB and Mid-Market Sales leadership, incorporating sales calls, customer feedback, competitive intelligence, and win/loss trends into marketing.
- Collaborate with Sales and Revenue Operations on lead qualification, routing, follow-up service-level agreements, and recurring pipeline reviews.
- Equip Sales Development Representatives and Account Executives with campaigns, content, audience insights, and competitive intelligence.
- Use account, contact, intent, enrichment, and behavioral data to identify high-value accounts and buying signals.
- Implement attribution, dashboards, and reporting that connect marketing activity and investment to qualified opportunities, pipeline velocity, and revenue.
- Build repeatable marketing playbooks and operating processes, and lead experimentation and conversion-rate optimization.
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