Director, SMB & Mid-Market Marketing
New
C
Consensus Cloud SolutionsHealthcare technology
Fully remote within the U.S.Full-TimeDirector
SalaryThe salary range for this role is $140,000.00 - $155,000.00 annually. The total compensation package for this position is negotiable and may also include annual performance bonus, ESPP, enhanced time off packages and benefits.
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Job Details
- Experience
- 7–10+ years of B2B marketing experience; 3+ years leading inbound or pipeline-generation strategy for SMB, Mid-Market, or similarly complex B2B segments.
- Required Skills
- SalesforceCRM
Requirements
- Have 7–10+ years of B2B marketing experience, with meaningful ownership of demand generation, growth, or pipeline.
- Have 3+ years leading inbound or pipeline-generation strategy for SMB, Mid-Market, or similarly complex B2B segments.
- Demonstrate measurable pipeline and revenue generation through multi-channel marketing.
- Have experience partnering closely with Sales, RevOps, Demand Gen, and Marketing Operations.
- Bring experience across paid media, programmatic, search, social, content syndication, email, and landing-page optimization or related performance channels.
- Understand CRM, marketing automation, lead management, attribution, enrichment, and funnel analytics.
- Have experience with Salesforce, HubSpot, Marketo, or similar CRM/MAP platforms.
- Be able to translate buyer insights into campaigns and offers and market to complex organizations with multiple stakeholders.
- Be able to move between executive-level strategy and hands-on campaign and funnel decisions.
- Hold a bachelor’s degree.
Responsibilities
- Own inbound pipeline strategy and lead-generation plans for SMB and Mid-Market.
- Set pipeline targets, funnel KPIs, channel goals, and operating cadences.
- Build acquisition and conversion programs across paid media, content, email, webinars, landing pages, and other relevant channels.
- Develop differentiated campaigns for healthcare audiences and frameworks that extend to additional industries and segments.
- Partner with Sales and RevOps to define lead qualification, routing, and follow-up SLAs.
- Use buyer feedback, call reviews, win/loss patterns, and competitive intelligence to improve campaigns and messaging.
- Partner with Marketing Operations and RevOps on targeting, enrichment, scoring, routing, workflows, and integrations.
- Use attribution and funnel reporting to connect marketing programs with opportunities, pipeline, velocity, and revenue.
- Build repeatable segment and vertical playbooks, campaign frameworks, testing processes, and Marketing/Sales operating rhythms.
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