Director, Product Marketing
New
G
Grace HillB2B SaaS, PropTech
Remote (US-based)Full-TimeDirector
Salary$150-165K + Bonus
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Job Details
- Experience
- 8+ years of experience in B2B SaaS marketing; 3+ years of leadership experience
- Required Skills
- SalesforceHubSpot
Requirements
- 8+ years of experience in B2B SaaS marketing, including significant product marketing and content marketing experience.
- 3+ years of leadership experience, with a track record of mentoring and developing Product and Content Marketing teams.
- Demonstrated experience leading go-to-market launches and crafting product narratives.
- Strong writing and storytelling skills, including the ability to translate complex concepts into concise, customer-centric messaging.
- Experience building content strategies that drive measurable results.
- Experience partnering with product, sales, and customer success leaders.
- Bachelor's degree or equivalent experience required.
- Proficiency in HubSpot, Salesforce, and marketing automation platforms.
- Knowledge of market, competitive, and whitespace analysis.
- Certification from the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or a similar organization preferred.
- PropTech industry experience is a plus.
Responsibilities
- Develop and implement go-to-market plans for the product portfolio, including market segmentation, targeting, and positioning.
- Conduct market, competitive, and whitespace analysis, and partner with Product Management to incorporate voice-of-customer insights into product roadmaps.
- Coordinate product launches with Sales and Marketing teams.
- Develop the portfolio content strategy and lead the team in creating content, messaging, and positioning for target personas and their buying journeys.
- Research topics and develop webinar and blog content, collaborating with internal subject matter experts.
- Conduct customer interviews and produce case studies, video scripts, and other audience-focused content.
- Collaborate with Demand Generation on campaigns supporting product revenue, adoption, attach rate, and customer retention.
- Create competitive playbooks, battle cards, and other Sales and Customer Success enablement assets; gather win/loss insights and produce quarterly reports.
- Lead, mentor, and grow a team of product marketers, and represent customer needs across the organization.
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