- Develop the annual events and webinar strategy for North America and EMEA against pipeline and pipeline acceleration targets.
- Own the global events and field marketing budget, including vendor selection and negotiation.
- Lead strategy, development, and execution for annual customer conferences, including LISTEN in North America and EMEA.
- Own the trade show and industry conference program from selection through post-event follow-up.
- Manage event logistics and operations, including booth design, event content, and promotion.
- Partner with sales leadership on semi-annual regional field marketing programs tied to pipeline targets.
- Integrate events, field programs, swag, and gifting into ABM campaign sequences.
- Work with customer success and channel teams on customer, channel enablement, and co-marketing events.
- Analyze event and field marketing performance and ROI, and report results and recommendations to the CMO and revenue leadership.
- Manage, mentor, and develop a small events team while remaining hands-on in execution.
SalesforceTeam managementBudget management