Senior Director of Retail Marketing

New

ComfrtApparel retail

Location: United StatesFull-TimeDirector

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Experience: 8-10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within fashion, apparel, lifestyle, or consumer brands.
Required Skills: Budget managementCRM

Have 8-10 years of experience in retail, experiential, wholesale, or brand marketing within fashion, apparel, lifestyle, or consumer brands.
Have hands-on experience driving retail traffic and sales through local digital and paid media, influencer and affiliate marketing, and events.
Have proven success developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations.
Have experience partnering with retail operations, merchandising, creative, commercial, and growth teams.
Bring a strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience.
Demonstrate the ability to lead cross-functional initiatives in a fast-paced, high-growth environment.
Have experience managing budgets, agencies, vendors, and external partners.
Use data and insights to inform strategic decisions.
Have experience building, mentoring, and leading high-performing teams.
Be able to travel domestically and internationally as needed, approximately 25–40% depending on business needs.
Preferred: Have experience scaling retail marketing programs for a high-growth direct-to-consumer, fashion, or lifestyle brand.
Preferred: Have experience supporting national or international retail expansion and integrating retail marketing with digital, CRM, and omnichannel customer strategies.

Develop and execute retail marketing strategy aligned with Comfrt’s brand and business objectives.
Translate seasonal campaigns and product launches into retail experiences across stores, pop-ups, and future retail formats.
Lead marketing for new store openings, including local marketing, community engagement, partnerships, and customer acquisition.
Develop retail launch playbooks and account-specific campaigns and activations with retail partners.
Create experiential marketing initiatives, events, and activations that deepen customer engagement.
Partner with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams on integrated initiatives.
Define KPIs and use consumer insights, market trends, and performance data to optimize programs.
Manage retail marketing budgets and evaluate campaign and activation ROI.
Build, mentor, and lead a high-performing retail marketing team.

View Full Description & ApplyYou'll be redirected to the employer's site