Senior Professional, CenterWell B2B Marketing
NewInactive
H
HumanaHealthcare pharmacy
United States, This position operates on Eastern Standard Time hours.Full-TimeSenior
This job is no longer active. We keep the page for reference, but the employer may not accept new applications.
Job Details
- Experience
- 3+ years of progressive marketing experience
- Required Skills
- CRM
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant professional experience.
- 3+ years of progressive marketing experience.
- Experience developing and executing marketing strategies and initiatives that support business objectives, growth, customer engagement, or market expansion.
- Experience partnering with sales, business development, account management, or other client-facing teams on marketing strategies, materials, and solutions.
- Strong written and verbal communication skills, including the ability to translate complex information into clear messaging, presentations, and executive-level storytelling.
- Strong project and program management skills, including managing concurrent priorities, timelines, deliverables, and stakeholders.
- Ability to build cross-functional partnerships across marketing, sales, business development, product, operations, and other business functions.
- B2B, healthcare, pharmacy, regulated-industry, or similarly complex business environment experience is preferred.
- Pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing experience is preferred.
- Familiarity with healthcare marketing regulations and compliance review processes is preferred.
- Experience with CRM, marketing automation, sales enablement, or analytics platforms is preferred.
- Experience managing agency relationships, vendors, or marketing budgets is preferred.
Responsibilities
- Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives.
- Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications.
- Create and manage collateral, presentations, toolkits, digital content, videos, and case studies.
- Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners.
- Plan and execute campaigns across email, paid media, webinars, events, conferences, and field activations.
- Apply customer insights, market trends, and performance data to improve marketing effectiveness.
- Partner with analytics teams to define KPIs, evaluate results, and communicate business impact.
- Build relationships with internal stakeholders and external partners to support strategic business goals.