Executive Director, HCP Marketing
New
J
JobgetherBiotechnology, pharmaceuticals
Fully remote working arrangement for candidates residing anywhere in the continental United States.Full-TimeExecutive
SalaryAnnual base salary range of $290,000–$310,000 USD. Eligibility for an annual target bonus. Equity compensation, subject to the applicable compensation committee's determination.
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Job Details
- Experience
- At least 12 years of pharmaceutical or biotechnology marketing experience.
- Required Skills
- CRM
Requirements
- At least 12 years of pharmaceutical or biotechnology marketing experience.
- Demonstrated success translating brand strategy into effective HCP marketing programs across multiple channels.
- Experience supporting a pharmaceutical product launch, preferably in specialty pharmaceuticals or biotechnology.
- Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital marketing programs, congresses, and professional engagement initiatives.
- Experience managing creative, media, research, and other external agency partners, including budgets, timelines, and deliverables.
- Familiarity with speaker bureaus, peer-to-peer education, KOL engagement, and advisory boards.
- Experience coordinating promotional materials through MLR or PRC review processes.
- Understanding of pharmaceutical promotional compliance and the distinct responsibilities of Marketing, Medical Affairs, and Commercial teams.
- Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign performance measurement.
- Strong project management skills and ability to oversee multiple initiatives against launch timelines.
- Experience in smoking cessation, pulmonology, addiction medicine, or behavioral health is a plus.
Responsibilities
- Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and coordinated programs.
- Coordinate personal and non-personal promotional activities aligned with brand priorities and consumer marketing.
- Develop and execute integrated HCP campaigns across digital channels, promotional materials, and professional engagement touchpoints.
- Oversee HCP content development and channel execution across the healthcare professional journey.
- Partner with Sales, Sales Training, and Commercial leadership to develop field-facing resources, including detail aids and digital sales aids.
- Build and manage speaker bureau, peer-to-peer education, KOL engagement, and advisory board initiatives.
- Plan and execute HCP congresses, conferences, and other professional engagement activities.
- Manage agency relationships, budgets, timelines, deliverables, and performance.
- Coordinate MLR or PRC review processes with relevant stakeholders and manage review timelines and feedback.
- Collaborate with Commercial Operations on Veeva and CRM-enabled HCP engagement, and analyze campaign results, engagement data, and field feedback.
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