Director of Marketing Operations
New
A
AidocHealthcare AI
Location: US; Workplace type: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years in marketing operations, revenue operations, or a related field.
- Required Skills
- SalesforceHubSpot
Requirements
- Have 8+ years of experience in marketing operations, revenue operations, or a related field.
- Have owned marketing operations or a major martech program at a B2B technology company.
- Bring deep hands-on experience with a marketing automation platform and Salesforce, including data architecture, campaign practices, and integrations.
- Have experience planning or executing a marketing automation migration; HubSpot-to-Marketo migration experience is strongly preferred.
- Have a strong background in lead and account lifecycle management, scoring, routing, funnel metrics, campaign operations, and attribution.
- Have experience leading marketing operations at a company that takes part in 80+ events per year.
- Bring analytical rigor, sound data-governance practices, and experience building reporting that supports business decisions.
- Have experience managing technology vendors, contracts, and budgets.
- Communicate clearly with technical and executive audiences.
- Have working knowledge of privacy, consent, and email requirements, including GDPR, CCPA, and CAN-SPAM.
- Enterprise or healthcare technology experience is a plus.
Responsibilities
- Set the marketing operations roadmap, priorities, standards, and team structure, and advise marketing leadership on investment, capacity, and measurement.
- Govern HubSpot and its integrations with Salesforce, LeanData, iCapture, and the rest of the marketing technology stack; manage vendors, contracts, and the martech budget.
- Assess HubSpot and Marketo against requirements, cost, integrations, security, and scalability, and lead a migration if approved.
- Manage migration work including data and field mapping, lifecycle and campaign design, integration testing, consent and deliverability checks, cutover, and adoption.
- Own lead and account capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, and service-level agreements.
- Align lifecycle definitions and Salesforce campaign practices with Sales Ops and RevOps.
- Build data, segmentation, and campaign operations for multi-stakeholder healthcare buying groups and coordinated plays across priority accounts.
- Improve data quality and reporting connecting campaign engagement to account progression, opportunity movement, pipeline, revenue, and efficiency.
- Create repeatable campaign setup, QA, launch, and post-campaign learning processes, and identify opportunities to use automation and AI.
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