Director of B2B Employer Marketing
New
R
RulaMental healthcare
Remote - United StatesFull-TimeDirector
Salary$189,000 - $220,448; $189,000 – $220,448 • Offers Equity • Offers Bonus • Range above includes base salary plus bonus.
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Job Details
- Experience
- 10+ years of related professional experience; preferred: 3+ years at a high-growth start-up or in a tech-forward healthcare/pharma company.
- Required Skills
- Machine LearningSalesforceA/B testingHubSpot
Requirements
- Bring 10+ years of related professional experience in Marketing, Growth, Product Marketing, and/or Business Operations, focused on user activations.
- Have direct experience scaling teams with AI- and ML-driven automation for attribution and incrementality challenges.
- Demonstrate cross-functional influence and executive communication to align senior stakeholders across Commercial, Analytics, and Product.
- Have experience leading teams of people managers and individual contributors.
- Show a track record of hiring, developing, and retaining high-performing marketing or growth talent.
- Bring hands-on proficiency managing a MarTech stack and data pipelines for marketing attribution, including tools such as HubSpot, Salesforce, Redshift, or Amplitude.
- Preferred: Have 3+ years of experience at a high-growth startup or tech-forward healthcare/pharma company.
- Preferred: Bring healthcare ecosystem knowledge and practical understanding of PCP, Health Plan, and Employer workflows, particularly in behavioral health or telehealth.
- Preferred: Have implemented and managed AI agents or LLM-powered tools to automate content production and campaign workflows.
- Preferred: Have player-coach experience, combining operational and technical coaching with organizational strategy.
Responsibilities
- Increase marketing-attributable patient starts by building scalable systems and repeatable playbooks.
- Define data-driven marketing strategies for Health Plans, Employers, and Primary Care Providers to maximize patient starts.
- Define attribution criteria and processes for marketing-driven campaigns with Commercial, Product, and Analytics teams.
- Establish A/B and multivariate testing for campaigns and creative, as well as incrementality tests against holdouts.
- Identify opportunities to automate campaign execution and content building using AI agents and tools.
- Drive a roadmap to templatize activation campaigns and create capacity for innovative testing at scale.
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