- Set the marketing operations roadmap, priorities, standards, and team structure, and advise marketing leadership on investment, capacity, and measurement.
- Govern HubSpot and its integrations with Salesforce, LeanData, iCapture, and the rest of the marketing technology stack; manage vendors, contracts, and the martech budget.
- Assess HubSpot and Marketo against requirements, cost, integrations, security, and scalability, and lead a migration if approved.
- Manage migration work including data and field mapping, lifecycle and campaign design, integration testing, consent and deliverability checks, cutover, and adoption.
- Own lead and account capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, and service-level agreements.
- Align lifecycle definitions and Salesforce campaign practices with Sales Ops and RevOps.
- Build data, segmentation, and campaign operations for multi-stakeholder healthcare buying groups and coordinated plays across priority accounts.
- Improve data quality and reporting connecting campaign engagement to account progression, opportunity movement, pipeline, revenue, and efficiency.
- Create repeatable campaign setup, QA, launch, and post-campaign learning processes, and identify opportunities to use automation and AI.
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