Marketing Operations Associate
New
J
JobgetherMarketing operations
US; based in the United StatesFull-TimeJunior
SalaryCompetitive annual base salary: $91,000–$155,000 for most remote locations. Higher geographic salary range: $114,000–$155,000 for candidates based in San Francisco, California, or New York City, New York.
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Job Details
- Experience
- At least 2 years of experience in marketing operations
- Required Skills
- SalesforceLooker
Requirements
- At least 2 years of experience in marketing operations.
- Hands-on experience managing and administering Marketo.
- Experience independently building and executing marketing automation programs.
- Working knowledge of Salesforce, particularly campaign management, lead and contact objects, and data synchronization with marketing automation platforms.
- Ability to translate marketing requests and business objectives into technical solutions and manage implementation and delivery.
- Strong analytical and troubleshooting skills for identifying issues in databases, reports, campaign performance, and system integrations.
- Understanding of marketing automation, audience segmentation, lead nurturing, campaign execution, database management, and performance measurement.
- Experience maintaining data quality, including deduplication, normalization, suppression management, consent management, and deliverability.
- Familiarity with lead scoring, lifecycle management, campaign attribution, and marketing reporting.
- Practical experience using AI tools to improve productivity, troubleshoot workflows, build campaigns, create documentation, and solve operational challenges.
- Strong written communication, organizational, and prioritization skills.
- Marketo Certified Expert qualification is a nice to have.
- Experience with Marketo Measure or a comparable attribution platform, and familiarity with Looker or another BI and reporting tool, are nice to have.
Responsibilities
- Build, test, and launch email programs, lead-nurturing workflows, forms, and campaigns in Marketo.
- Administer Marketo programs, smart campaigns, operational programs, templates, and forms.
- Maintain program templates, naming conventions, and folder structures.
- Import and segment database records, manage targeting and source tagging, and maintain data quality, consent preferences, suppression lists, and deliverability.
- Monitor and troubleshoot data synchronization between Marketo and Salesforce, and configure Salesforce campaigns.
- Support lead scoring and lifecycle management across marketing and CRM systems.
- Develop campaign performance dashboards and reports using Salesforce and Looker, and support marketing attribution and Marketo Measure.
- Prioritize incoming marketing operations requests and deliver projects within agreed service-level agreements.
- Use AI-powered tools to accelerate campaign development, troubleshoot issues, improve documentation, and streamline workflows.
- Own projects from requirements gathering through implementation, quality assurance, execution, and performance measurement.
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