Vice President of Marketing, B2C Subscription and B2B Enterprise

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JobgetherOnline learning

Full-time, fully remote position for candidates residing in the United States.Full-TimeVp

SalaryAnnual base salary: $230,000. Annual performance bonus: Up to 20%.

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Job Details

Experience: 12+ years of progressive marketing experience, with at least 10 years in leadership roles.
Required Skills: Change Management

Bring 12+ years of progressive marketing experience, including at least 10 years in leadership roles.
Have senior-level experience in both B2C subscription marketing and B2B enterprise or institutional marketing.
Demonstrate ability to build and scale enterprise and institutional marketing strategies, including demand generation programs and campaign frameworks.
Have managed a marketing budget of at least $5 million, with financial planning and resource allocation experience.
Have practical experience incorporating AI into marketing processes, systems, and workflows.
Show a track record of leading marketing teams through organizational transformation, technology modernization, and significant business change.
Understand subscription business models, multichannel growth strategies, enterprise demand generation, and marketing performance measurement.
Be able to collaborate with executive leadership and Sales, Operations, Brand, and Technology teams.
Combine strategic thinking with a hands-on, performance-oriented approach and the ability to translate marketing initiatives into measurable business outcomes.
Bring leadership, communication, team development, and change management skills.
Be available for a Monday–Friday schedule, 8:00 a.m.–5:00 p.m. within the employee's local time zone.
Be available for occasional travel for company, customer, vendor meetings, and industry conferences.

Lead a unified marketing strategy aligning B2C and B2B initiatives, channels, budgets, and resources.
Drive B2C subscription growth through multichannel marketing, performance optimization, and customer acquisition strategies.
Build and execute enterprise and institutional demand generation strategies, campaign frameworks, and channel plans.
Partner with Sales and Operations on pipeline processes, marketing infrastructure, performance measurement, and shared accountability.
Modernize the MarTech stack and data architecture, and develop AI-powered automation capabilities.
Drive AI integration across marketing systems and workflows, tracking measurable progress and impact within the first year.
Provide strategic marketing input on technology decisions, platforms, and governance.
Collaborate with brand leadership on channel alignment, audience transitions, brand readiness, and digital marketing continuity during rebranding.
Own the marketing budget and direct content strategy across campaign messaging, thought leadership, and sales enablement.
Lead, coach, and develop the marketing team through organizational change.

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