Senior Performance Marketing Manager

New

This role is open across the United States and can be based anywhere our team members work from.Full-TimeManager

Salary148,000 - 200,000 USD per year

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Job Details

Experience: 6-10 years of demand generation/performance marketing experience in a B2B SaaS or agency environment
Required Skills: Google AnalyticsA/B testingHubSpot

Have 6-10 years of demand generation or performance marketing experience in a B2B SaaS or agency environment.
Have a proven record managing annual paid media budgets of $1M+ with measurable ROI.
Have hands-on experience collaborating with RevOps and marketing operations to maintain clean data and reporting.
Bring experience with campaign experimentation, A/B testing, and continuous optimization.
Have experience with Google Analytics, Google Ads, and LinkedIn Ads.
Have experience with account-based paid media strategies aligned with sales priorities.
Be able to synthesize performance data into business recommendations tied to revenue impact.
Be able to manage and develop a small team.
Be proficient with macOS and comfortable working remotely with Slack, Google Workspace, and Zoom.

Manage paid advertising channels including LinkedIn, Google Ads, Reddit, and YouTube, focusing on enterprise brand awareness and pipeline.
Collaborate with Growth Marketing, ABM, and SEO on campaign performance, optimization priorities, and incrementality.
Report budget attainment and return on investment to marketing leadership and stakeholders bi-weekly.
Partner with RevOps to refine campaign attribution, tracking, and data accuracy across systems.
Develop daily campaign optimization protocols to improve CTR, CPL, and ROAS.
Conduct weekly performance reviews and identify trends, optimizations, and actionable insights.
Build revenue attribution reporting, including ABM attribution using platform APIs.
Monitor budget pacing and channel efficiency, and communicate updates to stakeholders.
Identify new platforms, audiences, and creative formats, and develop a monthly experimentation roadmap.
Own the email marketing program, including ad-hoc sends and nurture campaign development.

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