Product Marketing Manager
New
T
TrustArcData privacy software
Listing location: Canada; Workplace type: Remote; Structured job location: CanadaFull-TimeManager
Salary100,000 - 145,000 CAD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years or product marketing experience; 3+ years of experience writing a full range of content
- Required Skills
- Project ManagementA/B testingMarket Research
Requirements
- Have 3+ years of product marketing experience.
- Have 3+ years of experience writing a full range of content, including ebooks, blogs, demo videos, emails, and sales materials.
- Have experience testing and optimizing content and calls to action to drive engagement.
- Demonstrate experience developing compelling product narratives.
- Bring strong project management skills.
- Have strong written and verbal communication skills.
- Understand how to develop strategic product marketing campaigns.
- Be able to quickly understand complex technical concepts and distill them into clear content for a wide range of audiences.
- SaaS or B2B experience is a plus.
- Online privacy experience is nice to have, but not required.
Responsibilities
- Promote and enable the TrustArc product internally and externally.
- Deliver messaging and positioning that communicates the value of new and existing product capabilities.
- Create content for product launches, positioning, sales materials, and demand-generation campaigns.
- Write and A/B test website messaging and positioning using a data-driven approach.
- Project-manage product demo videos and write and develop video content.
- Conduct customer, market, and competitor research to shape messaging, campaigns, and sales materials.
- Educate sales and customer-facing teams on current product messaging.
- Lead product marketing activities for product launches and support customer adoption.
- Partner with marketing teams, privacy experts, and agencies to create full-funnel solution marketing content.
- Lead research projects for thought leadership and support lead generation through webinars and trade shows.
View Full Description & ApplyYou'll be redirected to the employer's site
