- Serve as the chief product evangelist for assigned products through internal and external promotion and enablement.
- Deliver high-quality messaging and positioning that communicates the value of new and existing product capabilities.
- Create comprehensive content for product launches, sales materials, and demand generation campaigns including landing pages, emails, social media, and blogs.
- Write and perform A/B tests on website content using a data-driven approach.
- Project manage and develop video content for product demos.
- Conduct ongoing customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Educate sales and customer-facing teams on current product messaging.
- Lead marketing activities for product launches and assist with strategic initiatives to drive customer adoption.
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