Product Marketing Manager
New
L
LastPassCybersecurity, SaaS
Remote - CanadaFull-TimeStaff
Salary not disclosed
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Job Details
- Required Skills
- CybersecurityData AnalysisMarket Research
Requirements
- Bring proven product marketing experience and a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products.
- Translate complex technical capabilities into clear, compelling messaging for technical buyers and business decision-makers.
- Use data and market research to inform positioning decisions and measure program effectiveness.
- Influence stakeholders across Product, Sales, and Brand without direct authority.
- Manage multiple priorities in a fast-paced environment and deliver quality work under tight deadlines.
- Cybersecurity, identity, or access management background is beneficial but not required.
- Experience with competitive intelligence platforms or win/loss analysis programs is beneficial but not required.
Responsibilities
- Define and own product positioning and messaging across customer segments and channels.
- Lead go-to-market planning for product launches with Product, Sales, and Brand.
- Develop sales enablement materials, including battle cards, pitch decks, and competitive intelligence.
- Partner with Brand and Creative to produce case studies, thought leadership, and web copy.
- Conduct customer and market research to inform positioning and roadmap prioritization.
- Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth.
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