Engagement Marketing Lead
New
L
Lyra HealthMental health
United States; Workplace type: RemoteFull-TimeLead
Salary$95,000 to $131,000 annual base salary
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years in marketing
- Required Skills
- Project ManagementSalesforceJira
Requirements
- Have 5+ years of marketing experience.
- Have experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts.
- Be able to design scalable processes, playbooks, and operating models rather than only execute one-off campaigns.
- Use data to evaluate program performance across multiple accounts and develop scaled marketing recommendations.
- Have a track record of collaborating across Marketing, Customer Success, Operations, and Analytics teams.
- Bring strong organizational and project management skills, including managing multiple concurrent initiatives.
- Be familiar with Salesforce, Gainsight, Highspot, and/or Jira.
- Be comfortable exercising judgment and adapting methods as priorities evolve.
- B2B2C or consumer health experience is a plus.
Responsibilities
- Design and own repeatable operating models and marketing frameworks for engagement programs across commercial and large customers.
- Create standardized engagement playbooks and B2B2C marketing strategies tailored to customer size, industry, tenure, and product configuration.
- Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics to build automated, trigger-based communications.
- Develop programs intended to increase member registration and utilization across the customer base.
- Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams.
- Work with Analytics to establish tracking and reporting for scaled programs.
- Use performance data to identify programs to test, refine, retire, or expand.
- Own and evolve the templates, tools, workflows, and systems that support engagement marketing at scale.
View Full Description & ApplyYou'll be redirected to the employer's site
