Director, Organic Growth & Discovery
New
C
CredibleConsumer finance
Remote, United StatesFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years of experience in conversion rate optimization, growth, or experimentation
- Required Skills
- Data AnalysisA/B testingLooker
Requirements
- Have 4+ years of experience in conversion rate optimization, growth, or experimentation.
- Bring a track record of driving measurable incremental revenue through A/B testing on high-traffic pages.
- Understand experimentation fundamentals, including hypothesis design, statistical significance, and test interpretation.
- Have advanced analytical skills and fluency in Looker or other data platforms.
- Be able to build and own reporting.
- Have a strong product sense and experience writing requirements and shipping with Product and Engineering teams.
- Be comfortable working independently, establishing processes, and being accountable for revenue outcomes.
- Be able to present results and recommendations to senior stakeholders.
- Publisher, media partner, or affiliate/referral program experience is a plus.
- Experience with YMYL content and compliance review is a plus; financial services experience is also a plus.
- Familiarity with promotion scheduling, offer optimization, or algorithmic allocation is a plus.
Responsibilities
- Drive incremental revenue through conversion rate optimization and testing across Credible.com and publisher partner properties.
- Design, prioritize, and run A/B and multivariate tests on widgets, calls to action, page layouts, design, and color.
- Own promotion scheduling for a key publishing partner and monitor promoted-offer performance.
- Build and maintain a testing roadmap and backlog with hypotheses, sample size and duration requirements, success metrics, and documented learnings.
- Create reporting and workflows that connect tests and promotions to revenue per visit, conversion rate, and total revenue impact.
- Partner with Product and Engineering to write requirements for page, template, and widget improvements and ship changes.
- Work with SEO to optimize organic entry pages for traffic and conversion and share insights for content and template strategy.
- Coordinate promotions, placements, and content with partner and Editorial teams, taking partner goals, brand standards, and compliance requirements into account.
- Diagnose performance changes by page, placement, offer, and funnel stage, and communicate findings and next steps to stakeholders.
- Size opportunities and model ROI to prioritize tests and promotions.
View Full Description & ApplyYou'll be redirected to the employer's site
