PPC Specialist
New
B
BoostaDocument platform
Remote, Europe; Remote, UkraineFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years hands-on in PPC / paid search
- Required Skills
- Microsoft ExcelA/B testingGoogle Sheets
Requirements
- Have 2+ years of hands-on PPC or paid search experience, with full ownership of accounts and budgets.
- Have experience with Google Ads; Microsoft Ads is a plus.
- Show a track record of scaling paid acquisition profitably, with metrics such as spend, ROAS/ROI, CAC and payback.
- Understand LTV, CAC, payback period, conversion funnels, retention and margin, and be able to build and defend a spreadsheet model.
- Know bidding strategies including tCPA, tROAS and value-based bidding, as well as campaign structures, Performance Max, keyword research and negative keyword management.
- Have experience with GA4, Google Tag Manager, conversion tracking, offline or server-side conversions, and value-based conversion setup.
- Use advanced Google Sheets or Excel and work with BI dashboards and raw data; basic SQL is a plus.
- Conduct systematic A/B tests of ads, landing pages and bidding approaches, with clear hypotheses and conclusions.
- Experience in subscription, SaaS, EdTech or other LTV-based products is a plus.
- Experience with SQL, Looker Studio or another BI tool, scripts and automation, other paid channels, CRO, or launching new GEOs is a plus.
Responsibilities
- Own the PPC channel end-to-end, from strategy and launch through campaign optimization and scaling.
- Manage and allocate paid budgets to meet CAC, ROAS and payback targets while growing revenue profitably.
- Model product economics, including LTV, CAC, funnel conversion and retention, to guide bids, targets and budget decisions.
- Set up and maintain tracking, conversions and value-based optimization with analytics and development teams.
- Run ongoing tests of ads, keywords, audiences, bidding strategies and landing pages.
- Identify new growth opportunities across GEOs, campaign types, channels and funnel improvements with the product team.
- Build reporting and present results, insights and plans to management.
- Monitor platform updates and market changes.
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