PPC Team Lead

New

BoostaDocument platform

Remote, Europe; Remote, UkraineFull-TimeLead

Salary not disclosed

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Job Details

Have 4+ years of hands-on PPC or paid search experience, with full ownership of accounts and budgets.
Have experience with Google Ads; Microsoft Ads is a plus.
Show a track record of scaling paid acquisition profitably, with results for spend, ROAS/ROI, CAC, and payback.
Understand product unit economics, including LTV, CAC, payback period, conversion funnel, retention, and margin; be able to build and defend a spreadsheet model.
Know bidding strategies including tCPA/tROAS and value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management.
Have tracking and attribution experience with GA4, Google Tag Manager, conversion tracking, offline or server-side conversions, and value-based conversion setup.
Use advanced Google Sheets or Excel and work with BI dashboards and raw data; basic SQL is a plus.
Have experience conducting systematic A/B tests of ads, landing pages, and bidding approaches, with clear hypotheses and conclusions.
Have experience with scripts and automation, such as Google Ads Scripts, APIs, or rules.
Have experience with other paid channels such as Meta, TikTok, or Apple Search Ads, and cross-channel budget allocation.
Have experience launching new GEOs and markets.
Experience in subscription, SaaS, EdTech, or other products with LTV-based economics is a plus; SQL, Looker Studio or another BI tool, and CRO experience are also beneficial.

Own the PPC channel for Solvy end-to-end, from strategy and launch through campaign optimization and scaling.
Manage and allocate the paid budget to meet CAC, ROAS, and payback targets and grow revenue profitably.
Model product economics, including LTV, CAC, funnel conversion, and retention, to guide bids, targets, and budget decisions.
Set up and maintain tracking, conversions, and value-based optimization with analytics and development teams.
Run a continuous testing roadmap across ads, keywords, audiences, bidding strategies, and landing pages.
Identify growth opportunities in new GEOs, campaign types, channels, and funnel improvements with the product team.
Build reporting and present results, insights, and plans to management.
Monitor platform updates and market changes and apply relevant changes to campaigns.

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