PPC Specialist
New
J
JobgetherDigital products
Based in SpainFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- At least 2 years of hands-on experience in PPC or paid search
- Required Skills
- Google AnalyticsMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- At least 2 years of hands-on experience in PPC or paid search, with full ownership of advertising accounts and budgets.
- Strong practical experience with Google Ads; Microsoft Ads experience is an advantage.
- Demonstrated success scaling paid acquisition profitably, with measurable results such as spend, ROAS/ROI, CAC, and payback.
- Strong understanding of unit economics, including LTV, CAC, payback period, conversion funnels, retention, and margins.
- Ability to build, analyze, and defend financial and performance models using spreadsheets.
- In-depth knowledge of target CPA, target ROAS, and value-based bidding strategies.
- Experience with campaign structures, Performance Max, keyword research, and negative keyword management.
- Practical knowledge of GA4, Google Tag Manager, conversion tracking, offline and server-side conversions, and value-based conversion setup.
- Advanced Google Sheets or Excel skills and confidence working with BI dashboards and raw data.
- Experience designing and running systematic A/B tests for ads, landing pages, and bidding strategies.
- SQL, Looker Studio or other BI tools, advertising scripts and automation, and additional paid acquisition channels are advantageous.
Responsibilities
- Develop and manage end-to-end PPC strategy, including campaign planning, launch, optimization, and scaling.
- Manage advertising budgets to meet CAC, ROAS, and payback targets while pursuing profitable revenue growth.
- Analyze product economics, including LTV, CAC, funnel conversion, retention, and margins, to guide bidding and budget allocation.
- Maintain tracking, conversion measurement, and value-based optimization with Analytics and Development teams.
- Build and execute testing across creatives, keywords, audiences, bidding strategies, and landing pages.
- Identify acquisition opportunities across geographic markets, campaign formats, channels, and conversion funnels.
- Collaborate with Product teams to improve funnel performance and support growth initiatives.
- Present performance reports, insights, and optimization plans to management.
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