- Conduct technical and content SEO audits and identify opportunities to improve organic rankings.
- Design and implement optimization strategies for traditional search engines and generative AI engines, including ChatGPT, Gemini, and Perplexity.
- Develop GEO strategies to improve brand presence, visibility, and citations in AI-generated answers.
- Create, use, and optimize AI skills and agents to automate and improve SEO and GEO tasks.
- Conduct keyword research and competitor analysis to identify ranking and discovery opportunities.
- Analyze performance data, monitor KPIs, and prepare reports with actionable conclusions.
- Collaborate with content, strategy, social, and other teams to develop optimized content for different platforms and search environments.
- Design Digital PR and link-building strategies with media, communities, and influencers.
- Research and test new tools, formats, and optimization methods.
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