CRM Specialist
New
S
SwissBorgCrypto wealth management
Remote - Europe Timezone, Europe TimezoneFull-Time
Salary not disclosed
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Job Details
- Required Skills
- SQLA/B testingHubSpotCRM
Requirements
- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app, fintech or crypto.
- Have hands-on experience with an ESP or CEP such as Iterable, HubSpot or similar.
- Build email and push automations, including transactional and triggered flows.
- Understand funnels, cohorts, activation and churn, and how to keep users engaged without overwhelming them.
- Have strong analytics skills, including A/B testing and cohort analysis.
- Be comfortable pulling your own numbers; Mixpanel, Metabase or SQL is a plus.
- Be structured and methodical, and confident sharing ideas with the team.
- Have an interest in crypto.
Responsibilities
- Own the lifecycle program across email, push and in-app banners, running existing journeys and building new ones where funnel gaps exist.
- Manage transactional, triggered, seasonal and product campaigns.
- Maintain a coherent communications calendar and avoid over-messaging.
- Build growth, activation and retention strategies to increase ARPU.
- Experiment with messaging, timing, channels and cohorts.
- Report on the effects of experiments on activation and retention KPIs.
- Use AI to automate manual work and speed up campaign creation, QA and reporting.
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