- Own the commercial performance of a dedicated geography across multiple brands.
- Monitor and improve business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate.
- Optimize the player journey from registration and activation through deposits, promotions, and retention.
- Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels.
- Identify product opportunities using business data, customer insights, and market research.
- Prepare evidence-based product proposals and prioritize initiatives by expected business impact.
- Collaborate with Product Owners and Delivery teams to deliver product improvements.
- Partner with Marketing, CRM, Payments, Casino, Sportsbook, VIP, Customer Support, Analytics, and Product teams.
- Conduct competitor and customer research, and translate insights into product initiatives.
- Define hypotheses, run A/B tests, measure results, and iterate on the product roadmap.
Product ManagementProduct AnalyticsStakeholder management+1 more