ABM Campaign Manager
New
T
TailscaleB2B software
Remote (United Kingdom)Full-TimeManager
SalaryUK Pay Range £93,220 — £116,920 GBP
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Job Details
- Experience
- 5+ years of B2B marketing experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5+ years of B2B marketing experience.
- Have a background building ABM campaigns for both net-new acquisition and customer expansion.
- Have experience independently developing and executing multi-channel campaigns from strategy through measurement.
- Have hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
- Have hands-on experience with personalized landing page platforms such as Userled or Mutiny.
- Have experience with direct mail, gifting, personalization, or other creative account engagement tactics.
- Understand how marketing campaigns support Sales engagement and pipeline generation.
- Be comfortable using data, testing ideas, and applying performance insights to improve results.
- Be organized and comfortable managing multiple campaigns and stakeholders.
- Nice to have: experience marketing to technical or Enterprise B2B audiences.
- Nice to have: familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.
- Nice to have: experience with partner or co-marketing campaigns.
Responsibilities
- Own the strategy, planning, execution, and optimization of integrated ABM campaigns across Enterprise and Mid-Market audiences.
- Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights.
- Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and other digital ABM experiences.
- Own direct mail, gifting, and scalable prospect engagement programs, including gifting program workflows.
- Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns.
- Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead.
- Work with Product Marketing and Content to develop messaging and creative for priority audiences.
- Collaborate with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns.
- Identify campaign opportunities based on engagement signals, account intelligence, and business priorities.
- Track performance, test approaches, and optimize for account engagement, meetings, pipeline creation, and progression.
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