Senior Channel Field Marketing Manager, Benelux & Nordics
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Horizon3Cybersecurity marketing
Location: Amsterdam, Netherlands; Secondary Locations: Sweden; Workplace: RemoteFull-TimeManager
SalaryBase Salary: Sweden: 1,400,000 - 1,890,000 SEK; Amsterdam: 127,500 - 172,500 EUR
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Job Details
- Languages
- Fluent in English and Swedish OR Dutch
- Experience
- 6+ years in B2B technology marketing
- Required Skills
- CybersecuritySalesforceAsana
Requirements
- Have 6+ years of B2B technology marketing experience, ideally in cybersecurity.
- Have experience marketing to the Nordics and Benelux region.
- Bring strong experience across field marketing, channel or partner marketing, and demand generation.
- Show success supporting revenue teams and delivering measurable pipeline growth.
- Have experience with indirect routes to market, including VARs, distributors, alliances, and service providers.
- Demonstrate commercial acumen and the ability to prioritize investment by market opportunity.
- Be comfortable working in matrixed, fast-growth environments.
- Have executive communication and stakeholder management skills.
- Have experience using Salesforce, Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.
- Be fluent in English and Swedish or Dutch.
Responsibilities
- Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to EMEA revenue priorities and sales targets.
- Translate corporate campaigns into localized regional programs that drive pipeline and partner engagement.
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM.
- Support regional sales teams with campaign strategy, market insights, and program execution.
- Build and execute partner marketing plans with resellers, distributors, MSSPs, alliances, and channel partners.
- Drive MDF and co-marketing investment toward measurable pipeline outcomes.
- Launch partner-led demand-generation campaigns, enablement programs, and joint market initiatives with the channel team.
- Manage lead flow, nurture alignment, conversion optimization, and follow-up with SDR and sales teams.
- Monitor campaign performance and optimize based on ROI, conversion, and pipeline metrics.
- Prepare quarterly business reviews and performance updates for leadership.
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