Senior SEO & AEO Manager
New
Based in the United StatesFull-TimeSenior
Salary143,788 - 191,730 USD per year
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Job Details
- Required Skills
- SEO
Requirements
- Demonstrated experience building and managing an AEO program, including question-based prompt design, tracking tools, and KPIs.
- A proven track record of owning organic growth results and delivering measurable improvements in search performance.
- Extensive technical SEO experience on large, complex websites.
- Experience with rendering and prerendering, crawlability, structured data, internal linking, migrations, and algorithm-update recovery.
- Experience with websites that have extensive content libraries, large product catalogs, or complex URL structures.
- Strong analytical skills and the ability to connect AI visibility, citations, and brand search performance to signups and revenue.
- Experience collaborating with Paid Search teams on brand search strategy, attribution, and performance measurement.
- Hands-on experience implementing AI-assisted workflows, programmatic pages, or internal tools.
- Experience creating editorial content standards for FAQs, content freshness, formatting, and citation optimization.
- Understanding of AEO and GEO, including how ChatGPT, Google AI Overviews, and Claude influence discovery and recommendations.
- Familiarity with agentic commerce and how AI assistants discover, interpret, compare, and recommend products.
- Ability to analyze data, develop briefs, troubleshoot technical issues, and implement markup improvements directly.
Responsibilities
- Own the SEO, AEO, and GEO strategy, roadmap, and key performance indicators.
- Select AEO tracking tools and establish prompt frameworks and measurement for Registry, Health, and Shop.
- Improve Google search performance through technical SEO, internal linking, and content freshness.
- Lead technical SEO initiatives involving rendering, crawl behavior, structured data, site migrations, and algorithm-update recovery.
- Build AI-powered workflows, programmatic content systems, and internal tools with AI Enablement and Engineering.
- Establish content optimization standards with Editorial, including FAQ structures, update schedules, and formatting practices.
- Test discovery channels such as social platforms, Reddit, YouTube, and short-form video, and measure their impact.
- Collaborate with Paid Search on brand search strategy, attribution, and performance measurement.
- Define an agentic commerce roadmap for product data, registry pages, and shopping content.
- Prepare performance reviews and present strategic recommendations to senior leaders and executives.
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