Senior SEO & AEO Manager

New
Based in the United StatesFull-TimeSenior
Salary143,788 - 191,730 USD per year
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Job Details

Required Skills
SEO

Requirements

  • Demonstrated experience building and managing an AEO program, including question-based prompt design, tracking tools, and KPIs.
  • A proven track record of owning organic growth results and delivering measurable improvements in search performance.
  • Extensive technical SEO experience on large, complex websites.
  • Experience with rendering and prerendering, crawlability, structured data, internal linking, migrations, and algorithm-update recovery.
  • Experience with websites that have extensive content libraries, large product catalogs, or complex URL structures.
  • Strong analytical skills and the ability to connect AI visibility, citations, and brand search performance to signups and revenue.
  • Experience collaborating with Paid Search teams on brand search strategy, attribution, and performance measurement.
  • Hands-on experience implementing AI-assisted workflows, programmatic pages, or internal tools.
  • Experience creating editorial content standards for FAQs, content freshness, formatting, and citation optimization.
  • Understanding of AEO and GEO, including how ChatGPT, Google AI Overviews, and Claude influence discovery and recommendations.
  • Familiarity with agentic commerce and how AI assistants discover, interpret, compare, and recommend products.
  • Ability to analyze data, develop briefs, troubleshoot technical issues, and implement markup improvements directly.

Responsibilities

  • Own the SEO, AEO, and GEO strategy, roadmap, and key performance indicators.
  • Select AEO tracking tools and establish prompt frameworks and measurement for Registry, Health, and Shop.
  • Improve Google search performance through technical SEO, internal linking, and content freshness.
  • Lead technical SEO initiatives involving rendering, crawl behavior, structured data, site migrations, and algorithm-update recovery.
  • Build AI-powered workflows, programmatic content systems, and internal tools with AI Enablement and Engineering.
  • Establish content optimization standards with Editorial, including FAQ structures, update schedules, and formatting practices.
  • Test discovery channels such as social platforms, Reddit, YouTube, and short-form video, and measure their impact.
  • Collaborate with Paid Search on brand search strategy, attribution, and performance measurement.
  • Define an agentic commerce roadmap for product data, registry pages, and shopping content.
  • Prepare performance reviews and present strategic recommendations to senior leaders and executives.
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143,788 - 191,730 USD per year
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