Senior SEO & AEO Manager
New
B
BabylistParenting ecommerce
Location: United StatesFull-TimeManager
Salary143,788 - 191,730 USD per year
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Job Details
- Required Skills
- SEO
Requirements
- Have built and run an AEO program from first principles.
- Define question-based prompts and KPIs such as citation share, visibility, and share of voice.
- Have deep technical SEO skills on a large, complex site.
- Understand rendering and prerendering, crawl behavior, structured data, internal linking, site migrations, and recovery from Google algorithm updates.
- Measure outcomes beyond clicks and connect AI visibility, citations, and brand search to signups and revenue.
- Have shipped AI-assisted workflows, programmatic pages, or internal tools that improved rankings or citations.
- Have applied AEO or GEO experience and a track record of owning organic growth results.
- Set content standards for organic traffic, including FAQ structure, freshness cadence, and citation-focused formatting.
- Be hands-on with data, briefs, and markup.
- Understand agentic commerce and how AI assistants research and buy products.
Responsibilities
- Own the organic search roadmap and KPIs, including SEO-driven activated registries, clicks, top-three rankings, and AEO citation share and visibility.
- Review AEO tracking tools, select a tool, and establish prompt frameworks and KPIs for Registry, Health, and Shop.
- Maintain and grow Google rankings through technical SEO work, internal linking, and content freshness.
- Build AI-driven systems with the AI Enablement team and Engineering, evaluating in-house builds against vendor tools.
- Set content standards with Editorial, including FAQ structure, update cadence, and citation-focused formatting.
- Partner with Marketing on discovery channels such as social and Reddit, and measure their effect on citations and discoverability.
- Co-own brand search strategy and attribution with Paid Search.
- Publish monthly and quarterly SEO and AEO reviews covering performance against plan and key projects.
- Connect organic discoverability to registry signups and revenue, and implement an agentic commerce roadmap.
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