Senior Manager, Content Marketing
New
C
Cogent SecurityCybersecurity
Location: Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5-7 years in B2B content roles, with at least three of them writing for security practitioners and buyers.
- Required Skills
- SEOSEMrush
Requirements
- Have 5-7 years of experience in B2B content roles.
- Have at least three years writing for security practitioners and buyers.
- Demonstrate excellent writing and editorial judgment, including the ability to explain complex security topics simply and credibly.
- Show a track record of content earning organic traffic and rankings, citations in AI answers, social engagement, and downloads of long-form assets.
- Have hands-on SEO and AEO experience.
- Have experience with tools such as Semrush, GA4, Profound, and AirOps.
- Have shipped content at a fast-moving company without a large team.
- Be able to explain an AI-enabled content workflow you built, where it broke, and what you changed.
- Nice to have: experience writing about vulnerability management, exposure management (CTEM), AppSec, cloud security, or AI in security operations.
- Nice to have: experience writing or project managing a research report and turning it into derivative campaign content.
- Nice to have: short-video, explainer, or visual-asset production ability, or experience directing contractors.
- Nice to have: experience growing a practitioner audience on LinkedIn.
Responsibilities
- Write blog posts, whitepapers, and ebooks for security practitioners and buyers at each stage of the buying process.
- Interview researchers, engineers, and field team members, and verify technical details.
- Write and publish timely points-of-view when security news breaks.
- Execute social content series and write scripts for short videos and explainers.
- Work with video contractors who shoot and edit content.
- Run the SEO and AEO program by researching buyer searches and questions and structuring content for rankings and citations.
- Track content performance in search and AI answers, and refresh underperforming pieces.
- Work with the research team to shape data and findings into a flagship report and manage the report through launch.
- Repurpose research, product insights, and customer stories into derivative content and sales assets.
- Use AI in research, drafting, editing, and repurposing, and build systems such as prompt libraries, voice guides, and a living archive.
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