VP of Growth
New
E
eJamE-commerce, consumer products
Remote (US) or hybrid at our Santa Ana, CA officeFull-TimeVp
SalaryBase: $250,000+; + 20–25% bonus + equity
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Job Details
Requirements
- Have led growth at a scaled, multi-channel e-commerce or consumer brand.
- Have run a marketing organization of about 30 people, with directors or heads of function reporting to you.
- Have owned large, multi-channel media budgets across paid social, search, marketplaces, and creators.
- Demonstrate profitable growth with measurable results.
- Bring broad command of the e-commerce mix, including Meta, TikTok/TikTok Shop, Google, email/SMS, influencer, podcast/TV, and attribution.
- Have experience with creator-heavy acquisition.
- Omnichannel experience across DTC, Amazon, and retail is a plus.
- Be commercial, analytical, and iterative, and able to coach leaders while stepping in when needed.
Responsibilities
- Set growth strategy, forecasts, and channel allocation against CAC, MER, LTV, payback, and contribution margin targets with Finance.
- Lead teams running Meta, TikTok, Google, Amazon, and emerging channels; drive testing across audiences, offers, creative, and funnels.
- Scale creator, influencer, UGC, and affiliate programs, and connect creative testing to performance.
- Improve conversion, AOV, retention, and LTV across lifecycle and marketplace.
- Design the organization, set clear ownership and KPIs, and hire, coach, and support leaders when teams are off track.
- Align growth plans with Finance, Sales, Operations, Marketplace, and Product Development.
- Keep marketing compliant with FTC, platform, and retailer rules.
- Prepare reporting for executives, the board, and diligence.
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